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Creative Director/Project Lead

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Just nu


Swedish Armed Forces





The 'Just Nu' (Right Now) campaign was a brand-building initiative focused on showcasing what the Swedish Armed Forces are currently doing to secure peace and freedom, and to defend Sweden on land, in the air, and at sea.

The aim of the campaign was to enhance understanding of both well-known and lesser-known military capabilities, and the people in the Swedish Armed Forces who collectively contribute to Sweden's security.

My role involved coordinating resources for filming, such as scheduling, locations, military personnel, and equipment, as well as providing advice to the creative team.

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