About Me

I work as an Integrated Marketing Lead, responsible for aligning brand, communication, and marketing across channels, teams, and touchpoints to create cohesive and effective impact.

With a background spanning defence, public communication, and strategic marketing, I bring both structure and storytelling to complex environments. I spent nearly a decade with the Swedish Armed Forces, working with communication that explains advanced capabilities, societal responsibility, and the human dimension behind mission-critical operations.

Today, I work at Saab, where I lead integrated marketing initiatives that connect brand strategy, campaigns, content, and digital channels. My role involves coordinating internal teams and external partners, ensuring consistency across markets, and translating strategic priorities into clear, measurable marketing efforts—particularly in a complex geopolitical context.

I believe strong marketing is built on alignment: between strategy and execution, narrative and behavior, and organizational purpose and public understanding. My focus is on creating communication that is credible, human, and effective at scale.