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Creative Director/Project Lead

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I Enköping och överallt


Swedish Armed Forces




Project Lead

The objective of this campaign was to foster a stronger connection with Enköping, a small town in Sweden that accommodates over a thousand military personnel. My role was to lead the campaign from ideation to execution. This encompassed crafting a comprehensive strategy, capturing and editing content through photography, and collaborating closely with my team to secure the essential assets and permits required for its success.

Establishing this close relationship with Enköping was crucial because local residents frequently encounter uniformed personnel and sometimes our military activities may affect them. It was also important for us to urge the residents not to photograph or share any military activities they observed online due to potential threats from adversaries seeking information.

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