Thinking
meets
MAKING
Featured Projects
Keeping people and society safe
Saab
Developed by Saab’s Brand & Marketing team, this purpose-led seasonal campaign was delivered in record time. As project lead, I guided concept development, production, and agency collaboration. The film was produced by Prolonge and distributed with support from OMD, drawing inspiration from the Swedish tradition of Julgransflygning to translate Saab’s societal role into a warm, culturally grounded story.
I Enköping och överallt
Swedish Armed Forces
My role was to lead this campaign from ideation to execution.
This meant crafting a comprehensive strategy, capturing and editing content through photography, and collaborating closely with my team to secure the essential assets and permits required for its success.
Rebranding Eventful
Eventful
As a freelance creative lead, I assembled and directed a team of independent designers to develop a new visual identity for Eventful. I led the creative process from concept to delivery, overseeing stakeholder alignment, budgets, and quality. The rebrand introduced a new logo, visual language, colour palette, patterns, and branded merchandise, establishing a more distinctive and cohesive brand presence.
Karossan
As a freelance digital designer, I supported Karossan with visual communication, design, and content production. A key project involved leading the creative production of a comprehensive series of technical illustrations for FMV (Swedish Defence Materiel Administration), supporting the documentation of Karossan’s custom-built military boat trailers.
